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California School Employees Association (CSEA) member Jacob Rodriguez leapt at the chance to join his school district’s information technology department when a position opened up. The only catch was that he was a substitute custodian and didn’t have a college degree yet.

"We are going to insert ourselves at every table,” Shuler said. “If we don’t get workers to the table, there’s going to be more of what Trump tapped into,” she said, in reference to angry voters who feel left behind by globalization. “Training works better when you talk to workers.

Amazon is the great white whale, a target that labor groups have longed for years to organize, said Richard Trumka, president of the AFL-CIO, which is providing personnel and strategic guidance to aid the RWDSU. “We’ll give them whatever they need to help them win,” Trumka said.

“This pandemic has amplified [public support] even more. It showed how helpless workers are without a union. They couldn’t even get PPE and unions were able to get it for them,” says Trumka. “For years and years and years, people that we call ‘essential workers’ were invisible.